Design thinking idea-generating change-making firepower.
Solving problems with creativity and strategic innovation.
I help businesses design their future by putting people at the heart of everything.
For me, this is about making sense of the challenges faced and turning them into solutions that work, that make things better for us all, and – let’s be honest, are commercially worth it. That’s what I do.
A creative thinker first and foremost, I champion a collaborative design process through cross-capability teams and client partnership, using design thinking to drive innovation and a shift in mindset that encourages new ways of working within organisations.
I’m a hands-on practitioner and am as comfortable planning and executing research phases or coaching innovation workshops as I am developing talent, delivering a strategic playbook or leading the stakeholder engagement of clients.
Working independently I’ve had the pleasure of mentoring a range of design students at the London SCA and am an Advisory member and Rapid Innovation Product Owner of curated network agency The Future Strategy Club.
I’m also a mother, runner, closet history freak, foodie and lover of wine and the English countryside.
I’ve been fortunate to work with (and learn from) some of the best:
Creative Innovation Director
A board level role leading the vision for the agency in terms of strategic creative and innovation. Responsible for developing the profile, talent and core service offering, leading future-state transformation projects and new business proposals, and contributing to year-on-year agency growth.
Design Strategy Principle
A consulting role working in London and Japan, leading research and design strategy teams in defining and establishing a cultural, operational and employee experience transformation programme for a global financial institution.
Design Director
A leadership position responsible for product and service design across new and existing business, development of human-centred design methodologies and toolkit, planning, coaching and conducting co-creation workshops in multi-stakeholder environments, and supporting agency growth strategies.
Some kind words from talented people:
I worked with Mel for a number of years across many digital transformation projects and she is the smartest and most talented creative innovation person I've ever worked with. She understands clients business problems and applies a customer centric approach in developing an innovative future thinking solution for them. She is a natural with clients and fantastic at running and leading innovation workshops putting stakeholders at ease and getting the best from them. Internally, she is a pure delight to work with inspiring those around her and critically always delivers outstanding work.
Rebecca Crook, Chief Growth Officer at Somo
BIMA Chair of the Growth Council, NED, Trustee & Business Advisor
Mel is like a fizzing ball of creative energy; always conceiving intelligent, engaging and innovative concepts that get colleagues and clients excited. She has a strong work ethic and brings great a sense of humour which makes working with her even more pleasurable.
Nicholas Gill, Founder & Strategy Partner at Team Eleven
Mel’s one of the best - she is future-thinking, empathetic, visual and pushes boundaries when it comes to innovation. I’ve loved workshopping, collaborating, debating and ideating with her. And she does it all at 100mph… what Mel can produce in a day, would take most people at least a week – try and keep up with her, you can’t.
Veronica Naguib, Founding Director at ImpactSense
Got a project? I’d love to help.